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03.25.09

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Phaedra

Photograph by CURTIS CARTIER
Heel Thyself: Shira Smith tries on Colcci pumps at Bunny's.

Goods & Services

Readers Survey Results


Best Acupuncturist

Grassroots Acupuncture
1414 Soquel Ave, Santa Cruz. 831.421.0531

Callie Haber
709 Frederick St, Santa Cruz. 831.458.0809

Five Branches
200 Seventh Ave #115, Santa Cruz. 831.476.9424

Best Antiques

Mr. Goodies
1541 Pacific Ave, Santa Cruz. 831.427.9997

Judy Wyant
1532 Pacific Ave, Santa Cruz. 831.426.3215

Soquel Village
4700 Soquel Dr, Soquel. 831.476.4747

Best Art Supply

Palace
1407 Pacific Ave, Santa Cruz. 831.427.1550
1501 41st Ave, Capitola. 831.464.2700

Lenz
142 River St, Santa Cruz. 831.423.1935

Graphfix
1229 Pacific Ave, Santa Cruz. 831.425.8086

Best Auto Repair

Specialized Auto
2415 Chanticleer Ave, Santa Cruz. 831.462.3458

Water Star Motors
318 River St, Santa Cruz. 831.457.0996

Stanford Avenue Automotive
110 Stanford Ave, Santa Cruz. 831.425.1773

Best Bike Shop

Bicycle Trip
1127 Soquel Ave, Santa Cruz. 831.427.2850

Bike Church
703 Pacific Ave #B, Santa Cruz. 831.425.2453

Spokesman
231 Cathcart St, Santa Cruz. 831.429.8357

Best Bookstore-New

Bookshop Santa Cruz
1520 Pacific Ave, Santa Cruz. 831.423.0900

Borders
1200 Pacific Ave, Santa Cruz. 831.466.9644

Capitola Book Café
1475 41st Ave, Capitola. 831.462.4415

Best Bookstore-Used

Logos
1117 Pacific Ave, Santa Cruz. 831.427.5100

Bookshop Santa Cruz
1520 Pacific Ave, Santa Cruz. 831.423.0900

Literary Guillotine
204 Locust St, Santa Cruz. 831.457.1195

Best Butcher

Shopper's Corner
622 Soquel Ave, Santa Cruz. 831.429.1804

Staff of Life
130 Water St, Santa Cruz. 831.471.2140

Corralitos Market
569 Corralitos Rd, Watsonville. 831.722.2633

Best Camera/Photo Store

Bay Photo
715 Soquel Ave, Santa Cruz. 831.425.1100
119 Walnut Ave, Santa Cruz. 831.425.1844
2959 Park Ave, Soquel. 831.475.6090
235 Mt. Hermon Rd, Scotts Valley. 831.438.3989
1601 41st Ave, Capitola. 831.462.5464
1950 Main St, Watsonville. 831.722.9072

Wolf Camera
810 Bay Ave, Capitola. 831.476.3333

Monterey Bay Photo
763 Lighthouse Ave, Monterey. 831.372.6337

Best Car Wash

Whalers Car Wash
2001 Soquel Ave, Santa Cruz. 831.423.0676

Master Car Wash
2110 41st Ave, Capitola. 831.476.5033

Cruz Car Wash
2731 41st Ave, Soquel. 831.476.7246

Best Chiropractor

Colin Frogley
4769 Soquel Dr, Soquel. 831.462.3350

Charles Goodwin
111 Dakota Ave #2, Santa Cruz. 831.429.1188

Jan Zeff
526 Soquel Ave, Santa Cruz. 831.457.9363

Best Clothing-Children's

Baby Shoppe
1101 Pacific Ave, Santa Cruz. 831.600.8406

Jelli Beanz
2555 Soquel Dr, Santa Cruz. 831.462.6700

Hopscotch
8061 Valencia St, Aptos. 831.662.2748

Best Clothing-Lingerie

Camouflage
1329 Pacific Ave, Santa Cruz. 831.423.7613

Amoureuse
1119 Soquel Ave, Santa Cruz. 831.423.7363

Luscious
121 Walnut Ave, Santa Cruz. 831.421.9986

Best Clothing-Men's

Crossroads Trading Co.
811 Pacific Ave, Santa Cruz. 831.458.0555

Cognito
821 Pacific Ave, Santa Cruz. 831.426.5414

O'Neill
1115 41st Ave, Capitola. 831.475.4151
110 Cooper St, Santa Cruz. 831.469.4377
400 Beach St, Santa Cruz. 831.459.9230

Best Clothing-Shoes

Bunny's Shoes
1350 Pacific Ave, Santa Cruz. 831.423.3824

Sock Shop & Shoe Co.
1515 Pacific Ave, Santa Cruz. 831.429.6101

Old School
1017 Pacific Ave, Santa Cruz. 831.423.2700

Best Clothing-Thrift

Goodwill
204 Union St, Santa Cruz. 831.423.1078
292 Pioneer St, Santa Cruz.
1550 41st Ave, Capitola. 831.462.1300
103 Whispering Pines Dr, Scotts Valley. 831.430.9029
470 Main St, Watsonville. 831.722.2376
726 Broadway Ave, Seaside. 831.394.1212

Crossroads Trading Co.
811 Pacific Ave, Santa Cruz. 831.458.0555

Salvation Army
812 Pacific Ave, Santa Cruz. 831.429.8118
3100 Bean Creek Rd, Scotts Valley. 831.461.2000
29 Bishop St #A, Watsonville. 831.724.0943
23 E. Lake Ave, Watsonville. 831.728.4712
112 Grant St, Watsonville. 831.724.3922

Best Clothing-Women's

Crossroads Trading Co.
811 Pacific Ave, Santa Cruz. 831.458.0555

Pacific Trading Co.
1224 Pacific Ave, Santa Cruz. 831.423.3349
504 Bay Ave, Capitola. 831.476.6109

Cognito
821 Pacific Ave, Santa Cruz. 831.426.5414

Best Clothing-Vintage

Crossroads Trading Co.
811 Pacific Ave, Santa Cruz. 831.458.0555

Moon Zoom
813 Pacific Ave, Santa Cruz. 831.423.8500

Cognito
821 Pacific Ave, Santa Cruz. 831.426.5414

Best Day Spa

Well Within
417 Cedar St, Santa Cruz. 831.458.9355

Tonic
765 Cedar St, Santa Cruz. 831.426.4311

Caress
911 Capitola Ave, Capitola. 831.462.4422

Best Dentist

Steve Mann
2515 Porter St, Soquel. 831.462.8555

Alan Heit
903 Cedar St, Santa Cruz. 831.423.3364

Reed Kuratomi
3121 Park Ave #G, Soquel. 831.475.0656

Best Doctor

Randy Baker
2955 Park Ave, Soquel. 831.476.1886

Elizabeth Baskerville
4145 Clares St, Capitola. 831.476.1933

Tracey MacClay
1203 Mission St, Santa Cruz. 831.458.6300

Best Dry Cleaners

Pacific Dry Cleaners
511 Cedar St, Santa Cruz. 831.423.0644

Vapor Cleaners
285 Water St, Santa Cruz. 831.423.4646

Classic Cleaners
609 Soquel Ave, Santa Cruz. 831.423.2630
2220 Soquel Ave, Santa Cruz. 831.475.5972
809 Bay Ave, Capitola. 831.479.0650

Best DVD Rental

Cedar St Video
235 Cathcart St, Santa Cruz. 831.423.4466

Westside Video
1226 Mission St, Santa Cruz. 831.458.0134

East Cliff
2-1511 E. Cliff Dr, Santa Cruz. 831.462.0707

Best Eyewear

Eye Q
1101 Pacific Ave, Santa Cruz. 831.466.3937

Spex Appeal
48 Rancho del Mar, Aptos. 831.688.1130

Plaza Lane
1537 Pacific Ave, Santa Cruz. 831.429.2020

Best Esthetician

Stephanie at Tonic
765 Cedar St, Santa Cruz. 831.426.4311

Jeri Anderson at Derm Results
720 Capitola Ave, Capitola. 831.479.3376

Peggy Humphries at Butterfly Esthetics
1010 Water St #B, Santa Cruz. 831.429.0721

Best Fabric

Hart's
1620 Seabright Ave, Santa Cruz. 831.423.5434

Beverly's
100 Cotton Ln, Soquel. 831.475.2811

Judy's
222 Mt. Hermon Rd #G, Scotts Valley. 831.440.1050
1501 41st St #J, Capitola. 831.464.8181

Best Flower Shop

Flower Shack
614 S Branciforte, Santa Cruz. 831.423.3877

Ferrari
514 Front St, Santa Cruz. 831.460.7000

Bonny Doon Garden Co.
1520 Pacific Ave (kiosk), Santa Cruz. 831.457.2905
1101 Fair St, Santa Cruz (inside New Leaf). 831.421.0975

Best Furniture Store

SC 41
2647 41st Ave, Soquel. 831. 464.2228

Hannah's
1360 41st Ave, Capitola. 831.462.3270

Couch Potato
3131 Soquel Dr, Soquel. 831.462.4636

Best Gift Shop

Graphfix
1229 Pacific Ave, Santa Cruz. 831.425.8086

Best of Everything
1540 Pacific Ave, Santa Cruz. 831.423.3005

Paper Vision
1345 Pacific Ave, Santa Cruz. 831.458.1345

Best Green Business

Greenspace
1122 Soquel Ave, Santa Cruz. 831.423.7200

Eco Goods
1130 Pacific Ave, Santa Cruz. 831.429.5758

SC 41
2647 41st Ave, Soquel. 831. 464.2228

Best Grocery Store

Shopper's Corner
622 Soquel Ave, Santa Cruz. 831.423.1398

New Leaf
1101 Fair Ave, Santa Cruz. 831.426.1306
1134 Pacific Ave, Santa Cruz. 831.425.1793
1210 41st Ave, Capitola. 831.479.7987
13159 Hwy 9, Boulder Creek. 831.338.7211
6240 Hwy 9, Felton. 831.335.7322

Trader Joe's
700 Front St, Santa Cruz. 831.425.0140
3555 Clares St, Capitola. 831.464.0115

Best Gym

Toadal Fitness
113 Lincoln St, Santa Cruz. 831.423.3764
1212 17th Ave, Santa Cruz. 831.464.3764

Spa Fitness
1100 41st Ave, Capitola. 831.476.7373
25 Penny Ln, Watsonville. 831.722.3895
1200 41st Ave, Capitola. 831.462.2004

24 Hour Fitness
1261 Soquel Ave, Santa Cruz. 831.454.0333

Best Hair Salon

L'Atelier
114 Pearl Alley, Santa Cruz. 831.423.4247

Tonic
765 Cedar St, Santa Cruz. 831.426.4311

Lavish
602 Soquel Ave, Santa Cruz. 831.457.1544

Best Hardware Store

ACE Hardware
855 Almar Ave, Santa Cruz. 831.426.7650
20 El Pueblo Rd, Scotts Valley. 831.438.0331
218 Mt. Hermon Rd, Scotts Valley. 831.438.0581

OSH
1601 41st Ave, Capitola. 831.475.7701
1060 S Green Valley Rd, Watsonville. 831.728.7701

Pro Build (Lumberman's)
235 River St, Santa Cruz. 831.426.1020
2435 41st Ave, Soquel. 831.475.6100
5843 Graham Hill Rd, Felton. 831.335.4423
1230 Thompson Ave, Santa Cruz. 831.475.7575

Best Headshop

Pipeline
818 Pacific Ave, Santa Cruz. 831.425.7473

Glassroots
428 Front St, 831.466.0606

Graffix Pleasure
809 Pacific Ave, Santa Cruz. 831.423.2940

Best Holistic Practitioner

Martha Benedict
208 Locust St, Santa Cruz. 831.425.5977

Tonya Fleck
3121 Park Ave #K, Soquel. 831.477.1377

Grassroots Acupuncture
1414 Soquel Ave #107, Santa Cruz. 831.421.0531

Best Home Furnishings

SC 41
2647 41st Ave, Soquel. 831. 464.2228

Hannah's
1360 41st Ave, Capitola. 831.462.3270

Cost Plus World Market
450 River St, Santa Cruz. 831.466.9188

Best Internet Service Provider

Cruzio
903 Pacific Ave, Santa Cruz. 831.459.6301

Got.Net
303 Potrero St #40E, Santa Cruz. 831.460.2000

Comcast
123 Doyle St, Santa Cruz. 800.945.2288

Best Jewelry

Graphfix
1229 Pacific Ave, Santa Cruz. 831.425.8086

Vault
1339 Pacific Ave, Santa Cruz. 831.426.3349

Dell Williams
1320 Pacific Ave, Santa Cruz. 831.423.4100

Best Landscaper

Terra Nova
815 Almar St, Santa Cruz. 831.425.3514

Mountain Valley
139 Market St, Santa Cruz. 831.234.5987

Quilici
849 Almar Ave, Santa Cruz. 831.425.5269

Best Lawyer

Ben Rice
331 Soquel Ave, Santa Cruz. 831.425.0555

Brian Murtha
555 Soquel Ave, Santa Cruz. 831.458.9846

Mary Conn
55 River St #100, Santa Cruz. 831.471.7103

Best Local Bank

Bay Federal
420 River St, Santa Cruz. 831.479.6000
1481 Main St, Santa Cruz. 831.479.6000
402 Ingalls St, Santa Cruz. 831.479.6000
105 Post Office Dr, Aptos. 831.479.6000
9440 Mill St, Ben Lomond. 831.479.6000
3333 Clares St, Capitola. 831.479.6000
2028 Freedom Blvd, Freedom. 831.479.6000
255 Mt Hermon Rd, Scotts Valley. 831.479.6000
1481 Main St, Watsonville. 831.479.6000

Santa Cruz Community Credit Union
324 Front St, Santa Cruz. 831.425.7708
1428 Freedom Blvd, Watsonville. 831.786.1970

Santa Cruz County Bank
720 Front St, Santa Cruz. 831.457.5000
819 Bay Avenue #D, Capitola. 831.464.5300
7775 Soquel Dr, Aptos. 831.662.6000
4604 Scotts Valley Dr, Scotts Valley. 831.461.5000
595 Auto Center Dr, Watsonville. 831.761.7600

Best Local Farm

Gizdich Ranch
55 Peckham Rd, Watsonville. 831.722.1056

Route 1
1305 Fair Ave, Santa Cruz. 831.426.1075

Dirty Girl
337 Golf Circle Dr, Santa Cruz. 831.818.6518

Best Locally Owned Business

Graphfix
1229 Pacific Ave, Santa Cruz. 831.425.8086

Pacific Cookie Company
1203 Pacific Ave, Santa Cruz. 831.429.6905

Cognito
821 Pacific Ave, Santa Cruz. 831.426.5414

Best Martial Arts

Minorsan
1320 Mission St, Santa Cruz. 831.458.0900

Mantis Martial Arts
3040 Prather Ln, Santa Cruz. 831.251.1269

Elite Martial Arts Academy
266 Mt. Hermon Rd, Scotts Valley. 831.438.5425

Best Massage Therapist

Serena Fennel
831.247.0685

Linda Thompson

Joanna Eskilson at Tonic Spa

Best Musical Instrument Store

Sylvan Music
1521 Mission St, Santa Cruz. 831.427.1917

Union Grove Music
1003 Pacific Ave, Santa Cruz. 831.427.0670

Starving Musician
1400 Ocean St, Santa Cruz. 831.426.1975

Best Nail Salon

Tonic
765 Cedar St, Santa Cruz. 831.426.4311

Tracy's Nails
1440 41st Ave, Capitola. 831.462.2292

Magic Nails
3625 Portola Dr, Santa Cruz. 831.476.1415

Best Natural Food Store

New Leaf
1101 Fair Ave, Santa Cruz. 831.426.1306
1134 Pacific Ave, Santa Cruz. 831.425.1793
1210 41st Ave, Capitola. 831.479.7987
13159 Hwy 9, Boulder Creek. 831.338.7211
6240 Hwy 9, Felton. 831.335.7322

Staff of Life Market
1305 Water St, Santa Cruz. 831.423.8632

Food Bin
1130 Mission St, Santa Cruz. 831.423.5526

Best Naughty Store

Camouflage
1329 Pacific Ave, Santa Cruz. 831.423.1129

Pure Pleasure
204 Church St, Santa Cruz. 831.466.9870

Frenchy's
3960 Portola Dr, Santa Cruz. 831.475.9221

Best Neighborhood Market

Shopper's Corner
622 Soquel Ave, Santa Cruz. 831.429.1804

New Leaf
1101 Fair Ave, Santa Cruz. 831.426.1306
1134 Pacific Ave, Santa Cruz. 831.425.1793
1210 41st Ave, Capitola. 831.479.7987
13159 Hwy 9, Boulder Creek. 831.338.7211
6240 Hwy 9, Felton. 831.335.7322

Staff of Life
1305 Water St, Santa Cruz. 831.423.8632

Best New Business

Pure Pleasure
204 Church St, Santa Cruz. 831.466.9870

Nextspace
101 Cooper St, Santa Cruz. 831.420.0710

SC 41
2647 41st Ave, Soquel. 831. 464.2228

Best Nursery

Pro Build (Lumbermens)
235 River St, Santa Cruz. 831.426.1020

The Garden Company
2218 Mission St, Santa Cruz. 831.429.8424

Far West Nursery
2669 Mattison Ln, Santa Cruz. 831.476.8866

Best Personal Trainer

Jaimi Ellison
Santa Cruz Personal Training. 831.425.FITT

Dio Santiago at Minorsan
1320 Mission St, Santa Cruz. 831.458.0900

Kelvin Nivens
www.kelcorefitness.com/

Best Pet Store

Pet Pals
3660 Soquel Dr, Soquel. 831.464.8775

Petsmart
490 River St, Santa Cruz. 831.429.2780

Trop-Aquarium
849 Almar Ave #B, Santa Cruz. 831.429.1242

Best Photographer-Portrait

Larry's Photography
1612 Mission St, Santa Cruz. 831.423.2815

Paul Schraub
320 Cedar St, Santa Cruz. 831.426.4537

Flip's Photo
38 Mt. Hermon Rd, Scotts Valley. 831.722.6043

Best Piercing Studio

Staircase Tattoo
628 Ocean St, Santa Cruz. 831.425.7644
52 Front St, Santa Cruz. 831.454.0344

Tru Art
1430 Soquel Ave, Santa Cruz. 831.426.8783

Lovedog Tattoo
1115 Soquel Ave, Santa Cruz. 831.469.3642

Best Plumber

Geo. H. Wilson
250 Harvey West Blvd, Santa Cruz. 831.423.9522

Gary Mathews
No listing

Affordable Plumbing and Drain
831.425.2727 (425-CRAP)

Best Real Estate Agency

Bailey
1602 Ocean St, Santa Cruz. 831.426.4100
4788 Scotts Valley Dr, Scotts Valley. 831.438.2300

David Lyng Realtors
101 Mt. Hermon Rd #A, Scotts Valley. 831.461.1200
2170 41st Ave, Capitola. 831.476.0100
8050 Soquel Dr #E, Aptos. 831.662.0800
55 Penny Ln #102, Watsonville. 831.786.1446

Intero Real Estate Services Capitola
506 Bay Ave, Capitola. 831.464.1580

Best Record/CD Store

Streetlight Records
939 Pacific Ave, Santa Cruz. 831.421.9200

Meta Music
320 Cedar St, Santa Cruz. 831.466.9027

Logos
117 Pacific Ave, Santa Cruz. 831.427.5100

Best Soak & Sauna

Well Within
417 Cedar St, Santa Cruz. 831.458.9355

Tea House
112 Elm St, Santa Cruz. 831.426.9700

Kiva
702 Water St, Santa Cruz. 831.429.1142

Best Sporting Goods

Jerry's Sports
7000 Soquel Ave, Santa Cruz. 831.465.1400

Play It Again Sports
4770 Soquel Dr, Soquel. 831.475.1988

Outdoor World
136 River St, Santa Cruz. 831.423.9555
1440 41st Ave, Capitola. 831.479.1501

Best Surf Shop

O'Neill
1071 41st Ave, Santa Cruz. 831.475.4151
110 Cooper St, Santa Cruz. 831.469.4377
400 Beach St, Santa Cruz. 831.459.9230

Santa Cruz Surfshop
753 41st Ave, Santa Cruz. 831. 464.3233

Pacific Wave
1502 Pacific Ave, Santa Cruz. 831.458.9283

Best Tanning

Paradise
3555 Clares St, Capitola. 831.464.7985

Tanners Cove
245 Mt. Hermon Rd #D, Scotts Valley. 831.438.6501
1420 41st Ave, Capitola. 831.475.8267
1437 Main St, Watsonville. 831.761.8267

Tan Line
349 Soquel Ave, Santa Cruz. 831.426.4040

Best Tattoo Studio

Staircase
628 Ocean St, Santa Cruz. 831.425.7644
52 Front St, Santa Cruz. 831.454.0344

F U Tattoo
1355 Capitola Rd, Santa Cruz. 831.464.1669

Lovedog Tattoo
1115 Soquel Ave, Santa Cruz. 831.469.3642

Best Toys for Kids

Kaleidoscope
828 Bay Ave, Capitola. 831.475.0210

Toys "R" Us
1660 Commercial Way, Santa Cruz. 831.479.4296

Gamealot
835 Front St, Santa Cruz. 831.429.9009

Best Veterinarian

Adobe Animal Hospital
Soquel Dr, Santa Cruz. 831.475.6365

Harbor Veterinary Hospital
2202 Soquel Ave, Santa Cruz. 831.476.2202

Westside Animal Hospital
411 Laurel St, Santa Cruz. 831.427.2239

Best Waxing

Farmacy
1101 Pacific Ave #C, Santa Cruz. 831.426.3276

Tonic
765 Cedar St, Santa Cruz. 831.426.4311

Bubble Lounge
110 Cooper St, Santa Cruz. 831.427.3600

Best Yoga Studio

Village Yoga
1106 Pacific Ave, Santa Cruz. 831.425.9642

One Yoga Center
846 Front St, Santa Cruz. 831.454.0478

The Om Room
300 Natural Bridges Dr, Santa Cruz. 831.429.9642


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